Product prioritization, also referred to as feature prioritization, is the process of deciding what to do in what order and why. It also involves convincing the various stakeholders (engineers, designers, customers, management, etc.) that the order you’ve chosen to do things it the most rational based on all reasonably knowable factors. This guide is focused more on short term situations (within your backlog, within a given sprint) rather than longterm (roadmap over the next three years). We’ve broken out roadmap planning into it’s own section.
- Why you should prioritize features? – If you’ve made it to this page, you probably already know why you should prioritize features. This is a good anecdote on why you don’t just build the literal thing a customer describes and reasons to explain why that’s not a good idea.
- Product Prioritisation 101 – General overview of the topic from Martin Eriksson.
- The Four Quadrant Feature Prioritization Matrix – Quick rundown on grouping all features into a four quadrant matrix sorted by cost/risk to develop (high and low) and value to customers (high and low).
- The KJ-Technique: A Group Process for Establishing Priorities – As the title suggests, this is a prioritization methodolgy focused on getting input from stakeholders and building consensus.
- Understanding the Kano Model – A Tool for Sophisticated Designers – Much more in depth explanation of the four quadrant prioritization matrix (technically it’s different, but not that much) and details on its origins in the writings of Noriaka Kano an expert in customer satisfaction from Japan.
- This Product Prioritization System Nabbed Pandora 70 Million Monthly Users with Just 40 Engineers – Hyperbolic headline aside, this is the story of how Pandora settled on the prioritization process which was right for them (at the time).
- What are the best ways to prioritize a list of product features? – Quora discussion of general prioritization thoughts. Pretty good stuff in here, especially the Jim Semick comment the seven different methodologies.
- RICE: Simple prioritization for product managers – Rundown of a scoring system to weigh reach, impact, confidence and impact (hence the acronym RICE).
- 7 questions to gut-check your feature prioritization – Exactly as the title suggests, solid list of gut-check questions.