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Product Manager's Guidebook
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  • Guidebook
    • Welcome
    • Contribute
    • Donate
  • Prelude
    • A Note From The Author
    • How To Use This Guide
  • Introduction
    • Overview
    • What is a Product Manager?
      • Roles and Responsibilities of a Product Manager
      • The Product Mindset
      • Understanding the Product Management Lifecycle
      • Different Types of Product Managers
    • Product Team Structures
      • Stakeholders, Leadership, and the Company
      • Cross-Functional Product Team
      • Differences between Project, Program, and Product Management
  • People Skills
    • Overview
    • Communication
      • Knowing Your Audience
      • Elements of Persuasion and Motivation
      • The Art of Storytelling
      • Effective Meeting Management
      • Delivering Presentations and Demos
    • Building Relationships
      • Collaboration Cadence and Tools
      • Team Agreements and Purpose
      • Understanding Business Problems
      • Managing Expectations
      • Communicating Progress
    • Leadership
      • Cross-Functional Leadership
      • Applied Motivation and Getting Buy-In
      • Giving and Receiving Feedback
      • Aligning Product Mission, Vision, and Strategy
      • Sharing Impact and Outcomes
  • Process Skills
    • Overview
    • Strategy
      • Objective Setting
      • Prioritization
      • Roadmapping
    • Discovery
      • Problem Research and Definition
      • Customer Discovery and Research
      • Solution Design and Validation
    • Development
      • Writing and Using Product Requirements
      • Concepts through Designing
      • Working with Designers
      • Development Execution and Methodologies
      • Working with Engineers
      • Scoping and Writing User Stories
      • Technical Debt Management
    • Delivery
      • Roll-out and Release Management
      • Assessing Assumptions, Risk, and Issues
      • Measuring Product Launch Success
      • Marketing and Communications
      • User Activation
    • Optimization
      • Iterative Development and Learning
      • Streamlining Processes and Experiences
  • Knowledge Skills
    • Overview
    • Understanding the Customer
      • Customer Segmentation and Targeting
      • User Research Methods
      • Understanding Customer Pain Points
      • User Personas Development
      • User Behavior and Psychology
      • Acquiring and Retaining Customers
    • Data-Driven Decisions
      • The Role of Data in Product
      • Data Analysis and Interpretation
      • Identifying and Understanding Assumptions
      • Formulating Your Hypotheses
      • Selecting a Hypothesis for Testing
      • Navigating Signal Metrics to Define KPIs for Hypothesis Testing
      • Testing Your Hypothesis
      • Upholding Data Privacy and Ethics
    • Domain Knowledge
      • Competitive Analysis and Industry
      • Achieving Product-Market Fit
      • Technology and Innovation
      • Aligning with the Company
    • Business Understanding
      • Organizational Values, Objectives, and Priorities
      • Long-Term Planning
      • Business Model Fit
      • Monetization Strategy
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Created by Mark Progano • Free & Open Source • Visit the Contribute Page to Help

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Last updated 18 days ago

Welcome to the Product Manager's Guidebook!

The free & open source guide that is designed to walk you through the main skills required to be a great Product Manager (PM).

By reading through (or skipping around), you'll get a taste of everything that goes into being a PM. Each section is simple enough to understand the purpose of the skill, while also giving you quick links to go and do your own additional research.

By no means is this guide perfect — There is no right or wrong here. As you'll quickly find, there's a many schools of thought around Product Management. Additionally, how the Product Manager role works across various companies and industries changes. It's best to think of this guide as the perfect overview and jumping off point for the various skills required in Product Management.

Contribute Content

If you see a grammatical mistake, feel there's a better approach, or see something that's missing, I encourage you to visit the page to help update the content.

Giveback

If you find this guide helpful, please consider making a .

This was a labor of love—intended to be open source and continuously evolving. While it's free to use, We’ve poured hundreds of hours into creating it, so your support is genuinely appreciated.

And if you'd like to show some love, please consider starring the repo on Github ⇒ .

Guide Sections

Not including the Prelude, the PM's Skill Guide guide is broken down into four major Categories filled with Section and Topics. The Topic pages give you the breakdown of the skill, while the Sections helps to organize everything for recall.

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Prelude – Author Note & How To Use
Introduction to Product Management
People: Influence Without Authority
Process: Effective Product Management
Knowledge: Research & Analysis